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- By Rent Collection Solicitor
- Published 9/04/2008
With the global credit crunch and housing market slowing down, times are hard for estate agents. But given their reputation - will anyone actually care?
"Sympathy" and "estate agent" are not words often found in the same sentence.
Characterised as pushy and insincere, the good ones, just like journalists and politicians, are viewed as the exception rather than the rule.
But given the doom and gloom headlines about the housing market, how badly are they suffering?
As they depend so directly on sales, the fall in mortgages does not make happy reading. Between November and February, the monthly figure for mortgages on new homes fell from 80,000 to below 50,000, according to the Council of Mortgage Lenders (CML).
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It's tough out there, says Peter Bolton King, chief executive of the National Association of Estate Agents, but save your sympathy because it's only the bad ones who are going to the wall.
"Estate agents offering a good service, qualified people who know what they're doing and employ quality people, they always rise above others in this kind of market. The cream rises to the top.
"So far the people closing offices and laying off staff, the feeling I'm getting is it's not our members - it's not the older established agents - it's those who set up in the boom period and thought 'Anyone can sell property'.
"I don't have massive sympathy for those who aren't doing a proper job."
Knowledge base
Overall it's a mixed picture with agents in some areas prospering and some not. Lettings are doing well but the corporate sector has wielded the axe, with big names like Countrywide among those closing offices in this sector.
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Henry Pryor, ex-estate agent
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"A lot of estate agents haven't seen this sort of slower market before, and it will come as a shock to them. But it shouldn't because it means it's a proper negotiating, selling market when you have to know what you're talking about."
He is confident the market could pick up again soon because - unlike in the crash of the early 90s, when interest rates and unemployment were high - there are plenty of people eager to move.
A bleaker picture is painted by Henry Pryor, a former estate agent and housing expert, who says that with sales falling so dramatically, it's a desperate situation for people dependent on commission.
"A lot of estate agents are paid a basic salary and a performance bonus.
"Through no fault of their own, they will not be doing the business they would expect to be and this will have very serious repercussions on relationships and marriages because they may be taking home less money than they need to pay the mortgage, with the obvious irony that entails."
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HOW MANY ARE THERE?
It's unlicensed so no set figures
About 35,000, excluding those working in administration
About a third are members of National Association of Estate Agents
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And with banks reluctant to lend money and withdrawing products, even if an estate agent does his job and matches a buyer to a seller, it's still in the lap of the gods whether it goes through, says Mr Pryor, because the buyer may not get a mortgage.
Although some expect this tougher climate to soften the approach of agents, he expects they will actually become even keener to close deals.
"But it's highly unlikely we will change the public perception of the industry just because we should feel sorry for them. That would be a Damascene experience."
And we shouldn't forget the other professions affected, he adds, like removal firms, builders and joiners.
Glass half-full
But estate agents are such optimistic people (or great actors), says property blogger Ben Brandt, that you won't find any of them feeling sorry for themselves.
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Ben Brandt
Property blogger |
Despite that, he says, it might be time to reassess their reputation because it's unfair.
"You quickly forget what they've done for you when you sign on the dotted line and then you're faced with the huge commission bill."
Make it up to them. If you see an estate agent this week, smile.
Add your comments on this story, using the form below.
We tried to buy in Hertfordshire, but the agent lied to us about
the property and then did not pass information to the sellers (turned
out they didn't own their garden and our offer was conditional on this
being sorted out - estate agent told us it was being sorted out and
didn't tell vendors there was a problem. Tried to buy a property 200
miles away, arranged appointment. Estate agent didn't bother to tell us
that buyer had accepted another offer, so we travelled to a house that
was already sold. Fortunately we'd also arranged another appointment
for the house we ended up buying with another agent. They're not
getting much sympathy from me.
Nathan Phillips, Utley, Yorkshire, UK
Having an estate agent on your side is a fantastic asset. Buyers
have to understand that in order to get the estate agent working for
you you have to also invest in the relationship. They also need your
trust and see that you're not just a timewaster. I have an estate agent
to thank for looking out for me.
Josh Dhaliwal, Brighton, UK
I have no sympathy for the vast majority of estate agents.
Unscrupulous agents are responsible for vastly inflating the cost of
housing simply to line their own pockets. Why should I feel pity for
them because the bubble they helped to create has burst? Also, I used
to have to deal with estate agents regularly in my work for a training
company and many were among the most arrogant and unpleasant people
I've ever met. That said, some agents are reliable, honest and
hardworking - hopefully these agents will be the ones to survive.
Stevie Bee, London, UK
I shed no tears for Estate Agents who are now not getting as
much commission. In the same way that self-employed people will put
money to the side for leaner times, so should anybody largely relying
on commission. They've earned loads of money in the last 15 years: they
should have invested it, rather than blowing it on flashy cars,
strutting around with ridiculous expensive haircuts and bling "Yeah,
it's a real diamond in the earring" (and I'm just talking about the
fellas!).
Steve Lockwood, Norwich
No, they are partly to blame for excessive house prices by years
of over-valuing. They are now going to reap what they have sown.
Char, London
We all have to make a living some how, few people leave school
and think - I know I'll be an estate agent! It's just one of those
things you fall into out of necessity. Estate agents are onto a looser
from the off - caught in between buyers that generally lie to drive a
good deal and sellers that use them to do their bidding (which is fine
that's what they pay for) however ridiculous the demands. It's easy to
be a hard unreasonable negotiator through a third party - which is
often where the problems begin - and of course the blame is always laid
on the estate agent. so....HUG AN AGENT TODAY they need all the love
you can give them.
James, Tring
I have no sympathy at all for estate agents. When house prices
were rapidly rising they didn't drop their percentage so have been
making thousands of pounds more from each sale purely due to a bouyant
market. We've just sold our house and the agent took 1.65% for doing
barely anything - a complete rip off.
Michelle, Cardiff
From my experience - five house purchases and four house sales
since 2000 - estate agents are an expensive irrelevance. In every move,
my wife and I have done the lion's share of the chasing, dealing, and
indeed negotiating with our buyers and the people we were purchasing
from. We have never engaged the same estate agent twice - what does
that tell you? And we have always gone for the "established estate
agents" - members of the National Association of Estate Agents. So
don't come the old china with us. I know some estate agents socially
and as a species they are simply out there to cream off a slice of cash
when house buyers and sellers are at their most vulnerable.
Chris E, Southampton
Nick Goodall, Southampton, UK